Tag Archives: journalism

10 Tips for Getting a Reporter’s Attention

What do journalists want? That’s the question PR practitioners always ask when sending info to the media. The answer, of course, can vary. However, there are some common denominators that can help ensure your press release gets read, and used, … Continue reading

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PR Pet Peeves

I’ve been a journalist for 20+ years, and a PR pro for more than 15 years. As a journalist, I know what I want from PR folks. As a PR guy, I know what journalists want. That’s why I cringe … Continue reading

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